Longines Watches

Every watch is brand new and sourced from an authorised dealer supplied with the official manufacturer's international warranty

About Longines Watches

Longines watches discounted around 15% - Swiss Watches Direct is a UK company specialising in the sale of new Longines watches since 2005. Top selling watches include the Legend Diver L3.774.4.50.6, Prima Luna L8. & Conquest L3.740.4.96.6.

Longines has been based in St-Imier, Switzerland since 1832. It started when Auguste Agassiz, brother of naturalist Louis Agassiz, joined Comptoir Horloger Raiguel Jeune (a trader of watch parts).

In 1833, he and two of his associates set up a company named Comptoir Raiguel Jeue & Cie. Since the early 1980's Longines has been part of the Swatch Group.

During the early decades of the 20th century, famous Longines wearers included theoretical physicist Albert Einstein, legendary actor Humphrey Bogart, and aviation pioneer Amelia Earhart.

Longines' close ties with aviation and sport have remained throughout the years and they have been the official timekeeper for dozens of Olympic Games around the world and have even built a collection devoted to the games. Aviators have always seen favour with Longines watches and its winged logo is a testament to the close relationship they strived to build within this industry.

While continuing to create mechanical timekeepers, Longines also pioneered innovations in quartz technology for its watches. Longines watches have continued to evolve over the years, exactly as Francillon and his successors might have wished.

In the 1970s, Longines resisted manufacturing quartz watch movements and instead developed ultra-thin mechanical movements. These thin movements bridged the gap until Longines joined the Societe Suisse de Microelectronique et d’Horlogerie (SMH) in 1983 — the conglomerate that would continue to evolve into the Swatch Group.

Interestingly, the brand's winged hourglass logo continues to be the oldest registered trademark in the world that is still being used for its original purpose.