Privacy & Cookie Policy


Please be assured that any details disclosed to Swiss Watches Direct are only used to process your order and we have no intention to pass any information on to third parties or to use your details for our own personal marketing.

Swiss Watches Direct collects the minimum amount of personal information required to process your order securely. Our website server encrypts your card information immediately so that not even we can see all your card numbers. All personal information held about you and your order on our website server is deleted within a few weeks of your order being fulfilled. No personal information is passed on to third parties, with the exception of our partners, Trustpilot A/S (to offer you a review), Novuna (if you applied for finance) and TH March & Co Ltd (if you added insurance cover). You can contact us, or our partners, at any time to have your personal information removed sooner provided that your order has been fulfilled or cancelled.


Cookies help Swiss Watches Direct provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website.